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Article One
  • NEW ARRIVALS
  • SHOP
    • FEATURED
      • New Arrivals
      • Timeless Collection
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    • CLOTHING
      • T-Shirts
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      • Denim
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    • ACCESSORIES
      • Bags
      • Hats & Beanies
      • Belts
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    • Shop Shirts
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  • COLLECTIONS
    • CAPSULES
      • Timeless Collection
      • Heavyweight
      • Waffle
      • Chinos
      • Swimwear
    • ECO-CONSCIOUS
      • Recycled
      • Organic
      • Better Cotton
      • Linen
      • Fairtrade
      • Natural Undyed
      • Shop All
    • DENIM
      • Shorts
      • Jeans
      • Jackets
      • Shop All
  • ECO-CONSCIOUS
    • SHOP ECO-CONSCIOUS
      • Recycled
      • Organic
      • Fairtrade
      • Better Cotton
      • Linen
      • Natural Undyed
      • Shop All
    • LEARN MORE
      • Our Goal
      • What is Eco-Conscious
      • Better Materials
    • Shop Organic
    • Shop Recycled
  • SALE
    • Shop By Price
      • Under $20
      • Under $40
      • Under $100
      • Under $80
    • Shop All Sale
      • Sale T-Shirts
      • Sale Shirts
      • Sale Sweaters
      • Sale Jackets
      • Sale Pants
      • Sale Shorts
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  • NEW ARRIVALS
  • SHOP
    • FEATURED
      • New Arrivals
      • Timeless Collection
      • Gift Vouchers
    • CLOTHING
      • T-Shirts
      • Shirts
      • Sweaters
      • Knitwear
      • Coats & Jackets
      • Denim
      • Linen
      • Pants
      • Shorts
      • Shop All
    • ACCESSORIES
      • Bags
      • Hats & Beanies
      • Belts
      • Socks
      • Shop All
    • Shop Shirts
    • Shop Accessories
    • SHOP All
  • COLLECTIONS
    • CAPSULES
      • Timeless Collection
      • Heavyweight
      • Waffle
      • Chinos
      • Swimwear
    • ECO-CONSCIOUS
      • Recycled
      • Organic
      • Better Cotton
      • Linen
      • Fairtrade
      • Natural Undyed
      • Shop All
    • DENIM
      • Shorts
      • Jeans
      • Jackets
      • Shop All
  • ECO-CONSCIOUS
    • SHOP ECO-CONSCIOUS
      • Recycled
      • Organic
      • Fairtrade
      • Better Cotton
      • Linen
      • Natural Undyed
      • Shop All
    • LEARN MORE
      • Our Goal
      • What is Eco-Conscious
      • Better Materials
    • Shop Organic
    • Shop Recycled
  • SALE
    • Shop By Price
      • Under $20
      • Under $40
      • Under $100
      • Under $80
    • Shop All Sale
      • Sale T-Shirts
      • Sale Shirts
      • Sale Sweaters
      • Sale Jackets
      • Sale Pants
      • Sale Shorts
    • SALE All
  • My Account

BETTER MATERIALS

Up to 65% of the impact of apparel and accessories happens at the raw materials stage - before the clothes have actually been made. Fibre selection also affects how you’re going to wash the garment, and potentially recycle it one day - both important factors to consider when it comes to the environmental impact.

When choosing a fabric we take into first consideration the environmental impact and resource consumption such as water input, energy input, land use, eco-toxicity and greenhouse gas emissions. Other key factors we consider are human toxicity, biodegradability, animal welfare, microfibre shedding, product lifespan, price and any other factors associated.

RECYCLED COTTON

RECYCLED COTTON

Our recycled cotton swim shorts + twill chino shorts and pants are mixed with virgin cotton to increase fibre integrity yet allowing recycled fibres to be re-introduced and re-purposed.
RECYCLED NYLON

RECYCLED NYLON & POLYESTER

Our recycled nylon/polyester outwear jackets are made from post-consumer fibres to allow full recyclability within our synthetic fabric product offering.

RECYCLED YARN

Coming soon.

ORGANIC COTTON

Our organic cotton apart of our waffle and denim styles require less pesticides and has a reduced impact on our environment. Significantly less water consumption, CO2 emissions produced and energy required when compared to conventional virgin cotton.

FAIRTRADE COTTON

Our better cotton t-shirts make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. Better Cotton aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.

FAIRTRADE VISCOSE

Viscose (aka. rayon) is another synthetic, wood-based fibre. We’re committed to making sure the forests we source from are conserved, protected, and restored. Our fairtrade viscose aims for positive change for all our forest products, engages our suppliers and staff, and ensures all our forest-based products come from sustainably managed forests.

LINEN

Our linen (aka. flax) is naturally better for the environment as it uses less water and pesticides in its crop production. It also emits far less CO2 emissions per kilo and far less H2O consumption compared to virgin cotton.

UNDYED NATURAL FABRIC

Our "Natural" styles have had the fabric remained completely natural. Undyed. Unbleached. Untreated. This allows a minimised eco-footprint on the manufacturing resources required.

DEADSTOCK FABRIC

Unwanted textiles make up almost 80% entering Australian landfills every year. Deadstock fabric is verified old, leftover, and over-ordered fabric from various fabric suppliers allowing us to reuse and divert these materials from the landfill and into your new styles.

JACRON

We don't use leather patches on our denim. Jacron is a material made of fairtrade cellulose fibres and acrylic polymers offering leather-free denim.

RECYCLED LABELLING

Our woven trims are made out of 100% polyester from recycled post consumer fibres and all our paper card labelling to be fairtrade recycled mix paper.

100% BIODEGRADABLE POLYBAGS

We are committed to eliminating all plastic from our supply chain. We mainly use two types of 100% biodegradable polybags (TUV and D2W) which are made from plant based materials which over time will breakdown to water and CO2 - leaving no toxic residue.
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