Up to 65% of the impact of apparel and accessories happens at the raw materials stage - before the clothes have actually been made. Fibre selection also affects how you’re going to wash the garment, and potentially recycle it one day - both important factors to consider when it comes to the environmental impact.
When choosing a fabric we take into first consideration the environmental impact and resource consumption such as water input, energy input, land use, eco-toxicity and greenhouse gas emissions. Other key factors we consider are human toxicity, biodegradability, animal welfare, microfibre shedding, product lifespan, price and any other factors associated.