BETTER MATERIALS

Up to 65% of the impact of apparel and accessories happens at the raw materials stage - before the clothes have actually been made. Fibre selection also affects how you’re going to wash the garment, and potentially recycle it one day - both important factors to consider when it comes to the environmental impact.

When choosing a fabric we take into first consideration the environmental impact and resource consumption such as water input, energy input, land use, eco-toxicity and greenhouse gas emissions. Other key factors we consider are human toxicity, biodegradability, animal welfare, microfibre shedding, product lifespan, price and any other factors associated.

RECYCLED COTTON
Our recycled cotton swim shorts + twill chino shorts and pants are mixed with virgin cotton to increase fibre integrity yet allowing recycled fibres to be re-introduced and re-purposed.
RECYCLED NYLON & POLYESTER
Our recycled nylon/polyester outwear jackets are made from post-consumer fibres to allow full recyclability within our synthetic fabric product offering.
RECYCLED YARN
Coming soon.
ORGANIC COTTON
Our organic cotton apart of our waffle and denim styles require less pesticides and has a reduced impact on our environment. Significantly less water consumption, CO2 emissions produced and energy required when compared to conventional virgin cotton.
FAIRTRADE COTTON
Our better cotton t-shirts make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. Better Cotton aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.
FAIRTRADE VISCOSE
Viscose (aka. rayon) is another synthetic, wood-based fibre. We’re committed to making sure the forests we source from are conserved, protected, and restored. Our fairtrade viscose aims for positive change for all our forest products, engages our suppliers and staff, and ensures all our forest-based products come from sustainably managed forests.
LINEN
Our linen (aka. flax) is naturally better for the environment as it uses less water and pesticides in its crop production. It also emits far less CO2 emissions per kilo and far less H2O consumption compared to virgin cotton.
UNDYED NATURAL FABRIC
Our "Natural" styles have had the fabric remained completely natural. Undyed. Unbleached. Untreated. This allows a minimised eco-footprint on the manufacturing resources required.
DEADSTOCK FABRIC
Unwanted textiles make up almost 80% entering Australian landfills every year. Deadstock fabric is verified old, leftover, and over-ordered fabric from various fabric suppliers allowing us to reuse and divert these materials from the landfill and into your new styles.
JACRON
We don't use leather patches on our denim. Jacron is a material made of fairtrade cellulose fibres and acrylic polymers offering leather-free denim.
RECYCLED LABELLING
Our woven trims are made out of 100% polyester from recycled post consumer fibres and all our paper card labelling to be fairtrade recycled mix paper.
100% BIODEGRADABLE POLYBAGS
We are committed to eliminating all plastic from our supply chain. We mainly use two types of 100% biodegradable polybags (TUV and D2W) which are made from plant based materials which over time will breakdown to water and CO2 - leaving no toxic residue.